WHATS NEW!

WHATS NEW!

Check out our new products for little ones ready to make a splash! Our latest drop is filled with vibrant colours, playful prints, and thoughtfully designed swimwear tailored for babies and children. Each piece is crafted from premium, quick-dry fabrics that are gentle on sensitive skin and offer UPF 50+ protection, so your child can explore, play, and swim with confidence all season long.

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LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a salmon pink colour
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a salmon pink colour
-60%

Hooded Poncho Towel ~ Salmon

Regular price $17.98
Sale price $17.98 Regular price $44.95
Unit price
100% WAFFLE COTTON HOODED PONCHO TOWEL Wrap your little one in our beautiful, soft and...
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a light pink colour
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a light pink colour
-60%

Hooded Poncho Towel ~ Pink

Regular price $17.98
Sale price $17.98 Regular price $44.95
Unit price
100% WAFFLE COTTON HOODED PONCHO TOWEL Wrap your little one in our beautiful, soft and...
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a cream colour
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a cream colour
-60%

Hooded Poncho Towel ~ Cream

Regular price $17.98
Sale price $17.98 Regular price $44.95
Unit price
100% WAFFLE COTTON HOODED PONCHO TOWEL Wrap your little one in our beautiful, soft and...
Baby Swimwear Set in pastel purple with pink, blue, and purple butterflies, includes UPF 50+ long sleeve rashie, swim nappy with snaps, swim hat with toggles, and matching wet bag.
Baby Swimwear Set in pastel purple with pink, blue, and purple butterflies, includes UPF 50+ long sleeve rashie, swim nappy with snaps, swim hat with toggles, and matching wet bag.
-20%

Baby Swimwear Set - Beach Day Combo (Swim Nappy) ~ Butterflies

Regular price $79.96
Sale price $79.96 Regular price $99.95
Unit price
THIS COMBO INCLUDES - A LONG SLEEVE RASHIE, REVERSIBLE SWIM HAT, REUSABLE SWIM NAPPY &...
Baby swimwear set in pale yellow with rainbow and sun print, includes kids long sleeve rash guard with front zipper, adjustable swim nappy, swim hat with toggles, and matching wet bag, all made with UPF 50+ sun protection fabric.
Baby swimwear set in pale yellow with rainbow and sun print, includes kids long sleeve rash guard with front zipper, adjustable swim nappy, swim hat with toggles, and matching wet bag, all made with UPF 50+ sun protection fabric.
-20%

Baby Swimwear Set - Beach Day Combo (Swim Nappy) ~ Rainbows

Regular price $79.96
Sale price $79.96 Regular price $99.95
Unit price
THIS COMBO INCLUDES - A LONG SLEEVE RASHIE, REVERSIBLE SWIM HAT, REUSABLE SWIM NAPPY &...
LITTLE E & CO - Two-piece kids' swim set featuring a long-sleeve rash guard and swim hat. The set a pastel purple with a colourful pink, blue and purple butterflies. Made with UPF 50+ sun protection fabric. The rash guard has a front zipper for easy wear, and the hat features adjustable toggles.
LITTLE E & CO - Two-piece kids' swim set featuring a long-sleeve rash guard and swim hat. The set a pastel purple with a colourful pink, blue and purple butterflies. Made with UPF 50+ sun protection fabric. The rash guard has a front zipper for easy wear, and the hat features adjustable toggles.
-20%

Long Sleeve Kids Rashie & Reversible Swim Hat Combo ~ Butterflies

Regular price $59.96
Sale price $59.96 Regular price $74.95
Unit price
10% OF THE PROFITS FROM ANY PRODUCTS SOLD IN THIS PRINT WILL BE DONATED TO...
LITTLE E & CO - Two-piece kids' swim set featuring a long-sleeve rash guard and swim hat. The set is a pale yellow with a colourful rainbow and sun print. Made with UPF 50+ sun protection fabric. The rash guard has a front zipper for easy wear, and the hat features adjustable toggles.
LITTLE E & CO - Two-piece kids' swim set featuring a long-sleeve rash guard and swim hat. The set is a pale yellow with a colourful rainbow and sun print. Made with UPF 50+ sun protection fabric. The rash guard has a front zipper for easy wear, and the hat features adjustable toggles.
-20%

Long Sleeve Kids Rashie & Reversible Swim Hat Combo ~ Rainbows

Regular price $59.96
Sale price $59.96 Regular price $74.95
Unit price
10% OF THE PROFITS FROM ANY PRODUCTS SOLD IN THIS PRINT WILL BE DONATED TO...
Baby swimwear set in butterflies print with long sleeve rashie, reusable swim nappy, and wet bag. UPF 50+ fabric.
Baby swimwear set in butterflies print with long sleeve rashie, reusable swim nappy, and wet bag. UPF 50+ fabric.
-20%

Baby Swimwear Set - Swim Essentials Combo ~ Butterflies

Regular price $55.96
Sale price $55.96 Regular price $69.95
Unit price
THIS COMBO INCLUDES - A LONG SLEEVE RASHIE, REUSABLE SWIM NAPPY & MINI WET BAG...
Baby swimwear set featuring a pale yellow long-sleeve rash guard, swim nappy with adjustable snaps, and wet bag with strap, all in a colourful rainbow and sun print.
Baby swimwear set featuring a pale yellow long-sleeve rash guard, swim nappy with adjustable snaps, and wet bag with strap, all in a colourful rainbow and sun print.
-20%

Baby Swimwear Set - Swim Essentials Combo ~ Rainbows

Regular price $55.96
Sale price $55.96 Regular price $69.95
Unit price
THIS COMBO INCLUDES - A LONG SLEEVE RASHIE, REUSABLE SWIM NAPPY & MINI WET BAG...
Kids swim hat in pastel purple butterfly print with UPF 50+ sun protection and adjustable toggles.
Kids swim hat in pastel purple butterfly print with UPF 50+ sun protection and adjustable toggles.
-34%

Reversible Child's Swim Hat ~ Butterflies

Regular price $25.97
Sale price $25.97 Regular price $39.95
Unit price
REVERSIBLE SWIM HAT This Swim Hat features a wide brim, adjustable/removable chin strap and adjustable...
Kids swim hat in pale yellow with rainbow and sun print, featuring adjustable toggles and UPF 50+ sun protection – by LITTLE E & CO.
Kids swim hat in pale yellow with rainbow and sun print, featuring adjustable toggles and UPF 50+ sun protection – by LITTLE E & CO.
-34%

Reversible Child's Swim Hat ~ Rainbows

Regular price $25.97
Sale price $25.97 Regular price $39.95
Unit price
REVERSIBLE SWIM HAT This Swim Hat features a wide brim, adjustable/removable chin strap and adjustable...
Swim Nappy and Wet Bag in pastel purple butterfly print, featuring one-size swim nappy with adjustable snaps and matching wet bag with strap.
Swim Nappy and Wet Bag in pastel purple butterfly print, featuring one-size swim nappy with adjustable snaps and matching wet bag with strap.
-34%

Reusable Swim Nappy & Mini Wet Bag Combo ~ Butterflies

Regular price $22.72
Sale price $22.72 Regular price $34.95
Unit price
REUSABLE SWIM NAPPY This easy to use design has 3 adjustable snaps settings on each...
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Designed for Tiny Swimmers, Trusted by Parents

UPF 50+ Sun Protection

Maximum UV protection for delicate skin. Our baby swimwear blocks 98% of harmful rays for worry-free sun play.

Eco-Friendly & Sustainable

Crafted from recycled materials. Sustainable baby swimwear that is gentle on the planet and soft on your little one.

Premium Durability

High-quality, chlorine-resistant fabrics designed for active play. Kid swimwear that maintain their shape summer after summer.

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