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WHATS NEW!

Check out our new products for little ones ready to make a splash! Our latest drop is filled with vibrant colours, playful prints, and thoughtfully designed swimwear tailored for babies and children. Each piece is crafted from premium, quick-dry fabrics that are gentle on sensitive skin and offer UPF 50+ protection, so your child can explore, play, and swim with confidence all season long.

Discover our newest styles—from adorable rash guards, to mix-and-match trunks and sun hats—all designed to keep your little water-lovers comfy and protected.

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LITTLE E & CO - Two-piece kids' swim set featuring a long-sleeve rash guard and swim hat. The set a pastel purple with a colourful pink, blue and purple butterflies. Made with UPF 50+ sun protection fabric. The rash guard has a front zipper for easy wear, and the hat features adjustable toggles.
LITTLE E & CO - Two-piece kids' swim set featuring a long-sleeve rash guard and swim hat. The set a pastel purple with a colourful pink, blue and purple butterflies. Made with UPF 50+ sun protection fabric. The rash guard has a front zipper for easy wear, and the hat features adjustable toggles.

Long Sleeve Rashie & Reversible Swim Hat Combo ~ Butterflies

Regular price $74.95
Sale price $74.95 Regular price
Unit price
10% OF THE PROFITS FROM ANY PRODUCTS SOLD IN THIS PRINT WILL BE DONATED TO...
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a salmon pink colour
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a salmon pink colour

Hooded Poncho Towel ~ Salmon

Regular price $44.95
Sale price $44.95 Regular price
Unit price
100% WAFFLE COTTON HOODED PONCHO TOWEL Wrap your little one in our beautiful, soft and...
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a navy blue colour
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a navy blue colour

Hooded Poncho Towel ~ Navy

Regular price $44.95
Sale price $44.95 Regular price
Unit price
100% WAFFLE COTTON HOODED PONCHO TOWEL Wrap your little one in our beautiful, soft and...
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a grey colour
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a grey colour

Hooded Poncho Towel ~ Grey

Regular price $44.95
Sale price $44.95 Regular price
Unit price
100% WAFFLE COTTON HOODED PONCHO TOWEL Wrap your little one in our beautiful, soft and...
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a cream colour
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a cream colour

Hooded Poncho Towel ~ Cream

Regular price $44.95
Sale price $44.95 Regular price
Unit price
100% WAFFLE COTTON HOODED PONCHO TOWEL Wrap your little one in our beautiful, soft and...
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a light blue colour
LITTLE E & CO - 100% Waffle Cotton Hooded Poncho Towel with embodied logo in a light blue colour

Hooded Poncho Towel ~ Blue

Regular price $44.95
Sale price $44.95 Regular price
Unit price
100% WAFFLE COTTON HOODED PONCHO TOWEL Wrap your little one in our beautiful, soft and...
LITTLE E & CO - four-piece kids' swim set featuring a long-sleeve rash guard, swim hat, swim nappy and wet bag. The set a pale yellow with a colourful rainbow and sun print. Made with UPF 50+ sun protection fabric. The rash guard has a front zipper for easy wear, and the swim nappy has adjustable snaps, and the hat has adjustable toggles.
LITTLE E & CO - four-piece kids' swim set featuring a long-sleeve rash guard, swim hat, swim nappy and wet bag. The set a pale yellow with a colourful rainbow and sun print. Made with UPF 50+ sun protection fabric. The rash guard has a front zipper for easy wear, and the swim nappy has adjustable snaps, and the hat has adjustable toggles.

Beach Day Essentials Combo (Swim Nappy) ~ Rainbows

Regular price $99.95
Sale price $99.95 Regular price
Unit price
THIS COMBO INCLUDES - A LONG SLEEVE RASHIE, REVERSIBLE SWIM HAT, REUSABLE SWIM NAPPY &...
LITTLE E & CO - four-piece kids' swim set featuring a long-sleeve rash guard, swim hat, swim nappy and wet bag. The set a pastel purple with a colourful pink, blue and purple butterflies. Made with UPF 50+ sun protection fabric. The rash guard has a front zipper for easy wear, and the swim nappy has adjustable snaps, and the hat has adjustable toggles.
LITTLE E & CO - four-piece kids' swim set featuring a long-sleeve rash guard, swim hat, swim nappy and wet bag. The set a pastel purple with a colourful pink, blue and purple butterflies. Made with UPF 50+ sun protection fabric. The rash guard has a front zipper for easy wear, and the swim nappy has adjustable snaps, and the hat has adjustable toggles.

Beach Day Essentials Combo (Swim Nappy) ~ Butterflies

Regular price $99.95
Sale price $99.95 Regular price
Unit price
THIS COMBO INCLUDES - A LONG SLEEVE RASHIE, REVERSIBLE SWIM HAT, REUSABLE SWIM NAPPY &...
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