If you have ever shopped for baby girl swimwear, you have probably noticed the same thing I did. So many designs look adorable, but offer little coverage where it matters most. Tiny straps, bare shoulders, and open backs might look cute for a moment, but they do not protect delicate skin from the harsh Australian sun.
That realization is one of the reasons Little E & Co was born. As a parent, I wanted something better — swimwear that looks beautiful yet actually keeps our little ones safe, comfortable, and carefree in and out of the water. Over time, that goal turned into a collection of thoughtfully designed pieces made for real families who want both practicality and peace of mind.
Why Sun Safety Comes First
Babies and toddlers love to explore, and their skin is still learning to handle the elements. That is why every Little E & Co piece begins with protection. Our UPF 50+ fabric blocks 98 percent of harmful UV rays, acting as a shield without feeling heavy or restrictive.
We choose long-sleeve rashies, soft stretch fabric, and flat seams so little ones stay comfy no matter how long they play in the sand or splash in the shallows. The goal is simple: to give parents a moment to breathe and enjoy the day, knowing their baby’s skin is safe while they splash, explore, and giggle under the sun.
Because Practical Can Still Be Pretty
Sun-safe design should never mean plain or boring. Our prints are inspired by nature, Australian coastlines, and the joyful chaos of childhood — colourful enough for photos, but practical enough for every swim lesson and beach trip.
Each piece is designed for real life:
- Easy to change with zippers or stretch openings.
- Durable enough to keep its shape through wash after wash.
- Soft and gentle for sensitive skin.
It is thoughtful design made for parents who want pieces that last beyond one summer.
Why We Focus on Equality in Design
One thing that continues to surprise many parents is how differently boys’ and girls’ swimwear is made. Boys are given coverage and comfort almost by default, while girls’ designs often compromise both for style.
At Little E & Co, we do things differently. We create swimwear that puts every child’s protection first. Whether it is a baby girl in her first rashie or a toddler racing along the shoreline, each piece offers the same quality, fit, and safety.
Because equal sun protection should not be a choice — it should be the standard.
Reusables That Make a Difference
Our reusable swim nappies are another way we help parents simplify their beach days. They are leak-proof, quick-drying, and gentle on skin. More importantly, they reduce waste and last for season after season. Combined with our rashies and bottoms, they create a complete set that is practical, protective, and better for the planet.
How to Choose the Right Baby Girl Swimwear
When shopping for your baby girl swimwear, look for these essentials:
1. UPF 50+ certification for maximum sun protection.
2. Full-coverage design that protects shoulders and backs.
3. Soft stretch fabric that moves with your child.
4. Secure yet gentle fit for comfort and confidence.
5. High-quality construction that holds its shape over time.
If the piece can do all of these things while still making you smile when you see your baby wear it, you have found the right swimwear.
A Note from Me
Little E & Co was created to make parents’ lives easier and children’s summers safer. Every design is tested with comfort, function, and family life in mind.
So next time you are choosing baby girl swimwear, look beyond the print. Think about how it feels, how it protects, and how long it will last. That is what truly makes it the best swimwear for your little one.
Kirstie
Founder, Little E & Co
