How every Little E & Co order helps support the Australian Wildlife, Communities, the Environment and a more sustainable future.
We believe children deserve to grow up surrounded by healthy oceans, thriving wildlife, beautiful beaches, and a world that’s cared for with intention.
That belief influences everything we do, from the prints we create, to the quality of our swimwear, and the values behind our brand.
But for us, creating beautiful children’s swimwear has never been enough on its own.
We wanted Little E & Co to stand for something bigger.
That’s why we proudly donate 10% of profits to charities and organisations making a meaningful impact across Australia and beyond. Through every order placed with Little E & Co, our community helps support causes focused on conservation, sustainability, wildlife protection, and helping communities thrive.
Because when you shop with Little E & Co, you’re not simply buying swimwear for your little ones, you’re helping create positive change for future generations.
Why Giving Back Is Part Of Who We Are
Little E & Co was built on the idea that businesses can be both beautiful and meaningful.
As parents and ocean lovers, we spend so much time thinking about the kind of world our children will grow up in. We think about the beaches they’ll run across, the oceans they’ll swim in, the marine life they’ll discover, and the natural beauty we hope still exists for them many years from now.
The reality is that protecting those things matters now more than ever.
We know that no single brand can change the world overnight, but we also believe small actions, when done consistently, can create real impact over time.
That’s where our 10% promise began.
Instead of treating charitable giving as a once-a-year campaign or temporary initiative, we wanted giving back to become a permanent part of our brand. Something woven into every order, every collection, and every step of our journey.
Our customers become part of that mission every time they choose Little E & Co.
The Charities We Support
Through our 10% Promise, we support charities and organisations that align closely with the values of our brand and community.
You can explore the full list of supported organisations on our official charities page here:
These charities work hard every day to:
- protect Australian wildlife
- support marine conservation
- care for vulnerable animals
- protect natural ecosystems
- support children and families
- improve sustainability efforts
- create safer and healthier communities
We carefully choose organisations that are genuinely making a difference and creating long-term impact.
As a family-focused brand inspired by nature, the ocean, and adventure, these causes are deeply personal to us.
They reflect the future we hope to help build for our children.
How Your Purchase Makes A Difference
One of the most powerful things about conscious shopping is knowing your purchase can support something bigger than the product itself.
Every Little E & Co order contributes toward our 10% Promise, helping fund organisations and initiatives working to protect people, wildlife, and the environment.
That means when you shop with us, your purchase helps support:
- wildlife rescue and rehabilitation
- environmental conservation
- sustainability initiatives
- ocean protection
- family and community support programs
- awareness around ethical and conscious living
Even small purchases can create meaningful impact when a community comes together with shared values.
That’s something we never take for granted.
Every order placed with Little E & Co genuinely matters, not only to our small business, but also to the causes we’re able to support because of our customers.
More Than Sustainable Kids Swimwear
Today, many families are becoming more mindful about what they purchase and the brands they choose to support.
People want to know:
- where products come from
- how they’re made
- what values a brand stands for
- and whether their purchase is creating positive impact
At Little E & Co, we understand that.
That’s why we strive to create more than just children’s swimwear. We want to build a brand that families feel proud to support.
For us, sustainability and ethical business practices go beyond trends.
They’re about creating products thoughtfully and responsibly while contributing positively to the world around us.
Our collections are inspired by the beauty of nature, ocean adventures, wildlife, and childhood memories made outdoors. Protecting those things feels like a natural extension of who we are as a brand.
We believe children’s clothing can still be fun, stylish, adventurous, and meaningful all at once.
Why Shopping Small Businesses Matters
Behind every small business is a story, a family, and a dream.
When you choose to support small businesses like Little E & Co, your purchase often has a far more direct impact than you may realise.
Every order supports:
- real families
- creative dreams
- local communities
- ethical business practices
- future growth
- and charitable giving initiatives like our 10% Promise
As a small Australian brand, we feel incredibly grateful for every single customer who chooses to shop with us.
Your support allows us to continue designing products we love, growing our mission, and contributing to causes that matter deeply to us.
In a world of fast fashion and mass production, we believe there’s something incredibly powerful about shopping with intention and supporting brands built on purpose and community.
Creating A Better Future For The Next Generation
Children are at the heart of everything we do.
We want future generations to grow up experiencing:
- healthy oceans
- thriving wildlife
- beautiful beaches
- clean natural environments
- compassionate communities
- and a world that values sustainability
Every decision we make as a brand comes back to one important question:
“What kind of future are we helping create for our children?”
Our 10% Promise is one way we can help contribute toward a more positive answer.
While we know there’s always more work to do, we’re proud to build a brand that gives back and encourages more conscious shopping choices along the way.
Thank You For Supporting Our Mission
Whether you’ve supported Little E & Co once or have been part of our journey from the beginning, we want to sincerely thank you.
Your support means more than simply helping a small business grow.
It means helping us contribute to charities and organisations making a real difference in the world around us.
Every order placed with Little E & Co helps us continue supporting causes focused on wildlife, sustainability, conservation, families, and future generations.
Together, we can continue creating meaningful impact, one small order at a time.
Because every little purchase truly can make a big difference.
